BlackBerry Partnership Only the Latest Ingredient in Bing Growth
Microsoft CEO Steve Ballmer announced today that Bing will be the default search on all BlackBerry devices - not only for the web, but at the OS level.
Can Bing catch Google in search market share? Tell us what you think.
On Bing's Search Blog, Director Matt Dahlin writes:
Central to this collaboration, , Blackberry devices will use Bing as the preferred search provider in the browser, and Bing will be the default search and map application for new devices presented to mobile operators, both in the United States and internationally. Also, effective today Bing will be the preferred search and maps applications with regular, featured placement and promotion in the BlackBerry App World carousel.
Bing is also now shipping as the default search experience, and map app, for the newly released BlackBerry Playbook. Together, we'll also market and promote the strength of our joint offerings as "Making better decisions with Bing on BlackBerry."
These new experiences highlight how the mobile landscape is changing. Devices are becoming sensors that can provide real-time access to information to help people quickly complete tasks on the go. We're going to see a convergence of search, commerce, social and location-centric services where Bing will provide the intelligence and the organizing layer in the cloud that connects a user's intent with action, helping people be more productive.
For us, this goes way beyond a "search box" and links that rank URLs representing a set of web documents. For us, it's about finding real tools that help real people get things done. Bing is about fast decisions, combining the topical graph with your social graph - as well as the geospatial graph - to connect the real world and the digital universe like never before. Doing this on mobile devices of all sorts is incredibly important to this effort, and our work with RIM will help both companies do great things for customers.
It seems that Bing's presence as a search engine is just growing and growing. In addition to this BlackBerry news, Microsoft recently announced a partnership with Nokia, which will also see Bing (as well as the company's Windows Phone OS) coming to all Nokia smartphones and tablets. These two deals alone should be absolutely huge for getting Bing as the default search for more users, particularly as the smartphone and tablet markets continue to grow.
The Nokia deal was just signed a couple weeks ago. "Microsoft will provide Bing search services across the Nokia device portfolio as well as contributing strength in productivity, advertising, gaming, social media and a variety of other services," the announcement said. "The combination of navigation with advertising and search will enable better monetization of Nokia's navigation assets and completely new forms of advertising revenue."
Nokia, while a force in the mobile industry for years, has yet to really make its mark in smartphones and tablets. RIM, on the other hand is firmly entrenched already. There has been talk about falling interest in the BlackBerry brand, but let's not get ahead of ourselves. BlackBerry is still huge, it has a new tablet to compete with the iPad in the BlackBerry PlayBook, and RIM just made a slew of new announcements, including new BlackBerry Bold smartphones, a new version of the BlackBerry OS, and improvements to enterprise/business use of BlackBerry devices.
What if Apple were to drop Google and go with Bing as the default search for iOS? That would be an exceptionally huge blow to Google, and it's no secret that Apple and Google have developed an increasingly rocky relationship since Google entered the mobile OS game with Android (not to mention Chrome OS). Last fall, it was revealed that Apple and Google had extended their search partnership, but will this last forever?
Do you think Bing has a good chance of catching up to Google in search market share? Comment here.
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