Skip to main content

Google Panda Update - Made for Big Brands?

WebProNews Video Blog View All Videos
What SimpleGeo Storage Means for Developers
What SimpleGeo Storage Means for Developers

SimpleGeo began as a location-based gaming company but quickly realized that the technology that it needed didn't exist. As a result, it began developing the technology itself with the goal of making it easy for developers to create location-aware applications.
Recent Videos:

BlogDash: New Solution for PR and Bloggers BlogDash: New Solution for PR and Bloggers
BlogDash launched earlier this year as a blogger outreach dashboard. Although some blogger outreach platforms already exist, ...

LivingSocial's Role in the Daily Deals Industry LivingSocial's Role in the Daily Deals Industry
Groupon has been considered to be the leader of daily deals for the past several months. However, recent data shows that ...

Socialcast: Taking Social Media beyond a Network Socialcast: Taking Social Media beyond a Network
Federating the social Web is a new concept that is starting to be talked about in the tech industry. In summary, it takes the social ...

Rafael Robinson
Google Maps API Woes
By: dharrison

Hi all and help.

I was asked to change a phone number on a website and amend a Google map to read the correct address.

However, for some ungodly reason now the map has disappeared and the form has entered again and is showing a warning as if someone had completed it.

I have restored the pages from backup and this does not seem to have worked.

Please could anyone offer any guidance as to whats gone wrong? I know basic scripting so if its a case of adding a bit of script, then I can do that no problems.

Any advice will be gratefully received and I am reputed (I hope) to give kudos to anyone's reputation to can help me in my hour of need.

Reply to post

Visit the WebProNews Directory
The eBusiness Directory
Blogs, Marketing, Search, Web 2.0...
It's all here, and it's FREE!
Marketing, Technology, Business...

Career News, Job Search...
Managing Content, Syndication...

Online Retail, eCommerce...
» Find Your Resources «
Chris Crum

Google Panda Update – Made for Big Brands?
Recommend on Facebook Thursday, April 07, 2011

Retweet This! Marketing Firm Shows Data of Big Brands Winning

iCrossing does online marketing for numerous big brands, and says it has noticed some trends in which some of these brands have either risen in rankings or remained flat since the Google's Panda Update, for keywords where other sites dropped off the grid.

Do you think Google got it right with Panda? Tell us what you think.

iCrossing counts plenty of big brands among their clients. Among them are: AAA, Auto Trader, BMW, Chevron, Coca-Cola, EA Games, eBay, FedEx, Hyundai, Kia, Marie Claire, Mary Kay, MasterCard, Mazda, Nokia, Porsche, LEGO, and Toyota, to name a few.

Collin Cornwell, VP of natural search at iCrossing, has shared some data looking at a couple examples of big brands that have followed the trend. He would not get into names, but calls them a "premier travel and hospitality client," and a "big-time banker."

It's worth noting that these companies also saw no changes in Bing or Yahoo, and tha we don't know what the content for the pages in question actually looks like - a key piece of the puzzle, obviously.

Here's some data from the travel site:

iCrossing Data for travel site

According to iCrossing, Page 1 ranking increased 18% from the big brand from the beginning of the year, and 6.3% from when Panda was released, while brands like Suite101 and saw 96% and 95% drops for the same keywords.

And some from the Bank:

iCrossing Data for travel site

The bank saw an increase of 45% for all non-branded keywords from the beginning of the year, and 10% increase in Page 1 placements since Panda. Smaller brands saw 94% - 84% drops.

"Google has been favoring big brands for years – starting with its 'Vince Update' back in 2009 and then again in 2010 when Google decided to include BRANDS in related searches," said Cornwell.

"While the Panda update wasn't meant to affect large brands directly, the change(s) seem to have had an indirect impact as the 'lower quality' sites continue to slip down in the search engine results pages," he added.

By nature, big brands tend to get more links, more sharing, and more engagement. They also generally have more resources to apply to marketing tactics, web development, and design - all of which can play directly into how their content is viewed in Google.

The question is whether or not this approach works. Is content quality synonymous with brand recognition? No, but it is related. Brand recognition is directly related to trust, but not all big brands are well-liked or trusted by everybody. This is why Google's domain-blocking features and the +1 button are perhaps two of the most important updates to Google's search quality practices we've seen in a long time.

Quality is in the eye of the beholder, and these features give more say to the people. That said, there is a great potential for both of these to be abused by users. Google recently said, "as with any new ranking signal, we'll be starting carefully and learning how those signals affect search quality over time," regarding the +1 button.

Here's what Google's Matt Cutts had to say about big brands ranking in Google a couple years ago:

Is Google putting more weight on brands in rankings?

Why do big brands rank so well?

He said he disagrees that big brands always do well, and that Google often hears complaints from big brands who don't think they're doing as well as they should.

How significant is brand to content quality? Share your thoughts.

What are your thoughts? [Digg This!] [Facebook] [Twitter] [StumbleUpon]
Comment Now... Subscribe to our Newsfeed

About the Author:
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow WebProNews on Facebook or Twitter. Twitter: @CCrum237
Advertising Newsletters Corporate Info Site Map Support
© 2011 WebProNews. An email newsletter.
, Inc. 2549 Richmond Rd. Lexington KY, 40509
All Rights Reserved. Terms under which this service is provided to you. Read our privacy policy. Contact us.
The WebProNews network includes WebProWorld, Jayde and Twellow.

Unsubscribe from WebProNews.
To unsubscribe from WebProNews or any other iEntry publication, simply send an email request to:
RSS Feeds


Popular posts from this blog

Lirik Indal Faji kuntu usolli

Lirik lagu Indal Fajri ***
Indal fajri
kuntu usolli
Usolli lillahi ta'ala
Adzkuru syauqon
hubban ikroman ijlala 2X

waahsanal bina

biazmalil 'utur

manzada bil hawa
antamuhu jawa


allah allah ....ya allah .....ya allah .....ya allah

Indal fajri
kuntu usolli
Usolli lillahi ta'ala
Adzkuru syauqon
hubban ikroman ijlala 2X

kawwanal insan 'allamal bayan subhanallah

yaman wahab dalluh
 hatta nagtu wanaruh

wal aqla wal janan
wal hubba wal hanan

hamdan syukron lillah
kullu rojabillah

allah.. ya allah... ya allah... ya allah

Indal fajri
kuntu usolli
Usolli lillahi ta'ala
Adzkuru syauqon
hubban ikroman ijlala 2X

Tahapan alur novel, cerpen dan drama