2 Dec 2011

Facebook Privacy: Is The FTC Going Too Far or Not Far Enough?


Do you think the government has gone too far or not far enough?
Let us know.

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Facebook Privacy: Is The FTC Going Too Far or Not Far Enough?

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European Commission Questions Facebook Privacy Policy
European Commission Questions Facebook Privacy Policy

Facebook is coming under attack in Europe for its advertising model. According to the Telegraph, the European Commission is planning to introduce legislation early next year that would ban targeted advertising on the site.

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WebProWorld
Rafael Robinson
Google results links to my site incorrect, WHAT HAVE THEY DONE
By: Milo

Hi all,
I'm totally perplexed by this. A customer reported a broken link to me and after investigating found Google has some of the links to my generic results wrong. They are basically pointing to a folder that does not (or ever did) exist. For example:

this is the correct way my file system works: www................../catalog/product.html

this is how some of the pages are listed www.........../catalog/catalog/product.html

THey have somehow added an extra "catalog" folder and now I'm losing customers. I have also checked via FTP that extra folder to see if I mistakenly duplicated that folder and there is absolutely no files in that folder. It seems to only be happening with URL that are shortened

Example www.mysite.com/catalog/.../product.html

Does anyone know what might have caused this or what to do? Thanks in advance

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Recommend on Facebook Thursday, December 01, 2011

Will product innovation suffer?

As you may know, Facebook settled privacy charges with the FTC this week. Under the agreement, Facebook is barred from making misrepresentations about the privacy or security of consumers' personal data, required to obtain user consent before making privacy changes, required to prevent others from accessing a user's material no more than 30 days after the use has deleted their account, required to maintain a privacy program to address privacy risks associated with the development and management of new and existing products, and required to be audited every 2 years for 20 years to make sure they're living up to all of this.

Do you think the government has gone too far or not far enough? Let us know in the comments.

It's that part about the development and management of new and existing products that has led to some questioning just how much government intervention is actually going to affect Facebook going forward.

Lance Ulanoff, Editor-in-Chief of social media news site Mashable, goes so far as to suggest the possibility that the FTC just ruined Facebook. "You don't think there'll be damage from an agreement that ostensibly promises two-decades'-worth of governmental privacy policy oversight for the world's largest social network? Sorry, but I have to disagree."

He goes on to make the case that the whole thing could have huge implications for Facebook's internal processes, particularly with the lawyers the company has appointed to the positions of Chief Privacy Officer, Policy and Chief Privacy Officer, Products.

Facebook CEO Mark Zuckerberg discussed them in a massive blog post response to the FTC's announcement:

Erin Egan will become Chief Privacy Officer, Policy. Erin recently joined Facebook after serving as a partner and co-chair of the global privacy and data security practice of Covington & Burling, the respected international law firm. Throughout her career, Erin has been deeply involved in legislative and regulatory efforts to address privacy, data security, spam, spyware and other consumer protection issues. Erin will lead our engagement in the global public discourse and debate about online privacy and ensure that feedback from regulators, legislators, experts and academics from around the world is incorporated into Facebook's practices and policies.

Michael Richter will become Chief Privacy Officer, Products. Michael is currently Facebook's Chief Privacy Counsel on our legal team. In his new role, Michael will join our product organization to expand, improve and formalize our existing program of internal privacy review. He and his team will work to ensure that our principles of user control, privacy by design and transparency are integrated consistently into both Facebook's product development process and our products themselves.

These two positions will further strengthen the processes that ensure that privacy control is built into our products and policies.

It's that last sentence which lies at the root of Ulanoff's point. This could have tremendous effects on Facebook's ability to get out new products, at least in the manner in which they were intended.

It's certainly a good thing for Facebook to protect the privacy of users as they intended, but as Zuckerberg pointed out, they've released tons of tools and resources for giving users more control.

"Overall, I think we have a good history of providing transparency and control over who can see your information," he said. "That said, I'm the first to admit that we've made a bunch of mistakes. In particular, I think that a small number of high profile mistakes, like Beacon four years ago and poor execution as we transitioned our privacy model two years ago, have often overshadowed much of the good work we've done."

He also reminded us of a number of specific things Facebook has done in the past 18 months to give users more control:
"In my opinion, the FTC agreement is not only bad for Facebook, but bad for its users too," says iEntry CEO and WebProNews publisher Rich Ord. "Government regulation of the largest social network on the planet cannot be good."

Still, others feel that the government did not go far enough. The Electronic Privacy Information Center (or EPIC), which is credited as an organization that brought the Facebook issues to the FTC's attention, would have rather they "restore users' privacy settings to pre-2009 levels."

Do you think the government has done enough for Facebook privacy, or has it gone too far? Tell us what you think.

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